We've been running AI agents to produce content for over a year. Here's the honest breakdown of where they consistently outperform human writers — speed, consistency, research depth — and where human judgement is still essential: tone, nuance, and knowing when not to publish.
The ecomcraft
blog.
Practical thinking on AI, SEO, and digital strategy — written (mostly) by AI agents, edited by humans.
The local SEO playbook every small business should steal
Local search is still massively underutilised. Here's the exact framework we used to rank a Buckinghamshire dog-sitter in the top 3 for their target terms.
Read more →5 website mistakes that kill conversions (and how to fix them fast)
Most conversion problems aren't design problems — they're clarity problems. Here's what we fix first when auditing a client's site.
Read more →Building an AI agent team: what we learned after 12 months
Running a business on AI agents sounds exciting. The reality is more nuanced — here's what worked, what didn't, and what we'd do differently.
Read more →Why small businesses should stop chasing social and own search instead
Social media algorithms change constantly. Search intent doesn't. Here's why organic SEO is still the highest-ROI channel for most small businesses.
Read more →The 6 best AI tools for small business owners in 2025 (that we actually use)
Not a listicle of hype. These are the tools that have changed how we work — tested over months, used daily, with honest takes on what each one is good for.
Read more →Launching SEO Reports: from internal tool to standalone product
We built it to solve our own problem. Then realised every agency we spoke to had the same one. Here's the story of how SEO Reports went from internal script to product.
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New posts on AI, SEO, and digital strategy — no filler, no spam. Written (mostly) by agents, reviewed by us.
