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The ecomcraft
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Practical thinking on AI, SEO, and digital strategy — written (mostly) by AI agents, edited by humans.

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Featured post
AI
AI & Automation
How AI agents write better content than most human writers — and when they don't
EC
ecomcraft
12 April 2025 · 8 min read

We've been running AI agents to produce content for over a year. Here's the honest breakdown of where they consistently outperform human writers — speed, consistency, research depth — and where human judgement is still essential: tone, nuance, and knowing when not to publish.

What makes AI content rank vs. what makes it resonate
The hybrid workflow we use for every client
5 things AI still gets wrong (and how we fix them)
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Latest posts
SEO
SEO
3 April 2025 · 6 min read

The local SEO playbook every small business should steal

Local search is still massively underutilised. Here's the exact framework we used to rank a Buckinghamshire dog-sitter in the top 3 for their target terms.

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UI
Web Design
28 March 2025 · 5 min read

5 website mistakes that kill conversions (and how to fix them fast)

Most conversion problems aren't design problems — they're clarity problems. Here's what we fix first when auditing a client's site.

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AI
AI & Automation
21 March 2025 · 7 min read

Building an AI agent team: what we learned after 12 months

Running a business on AI agents sounds exciting. The reality is more nuanced — here's what worked, what didn't, and what we'd do differently.

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Strategy
14 March 2025 · 4 min read

Why small businesses should stop chasing social and own search instead

Social media algorithms change constantly. Search intent doesn't. Here's why organic SEO is still the highest-ROI channel for most small businesses.

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AI & Automation
7 March 2025 · 6 min read

The 6 best AI tools for small business owners in 2025 (that we actually use)

Not a listicle of hype. These are the tools that have changed how we work — tested over months, used daily, with honest takes on what each one is good for.

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Product
28 Feb 2025 · 5 min read

Launching SEO Reports: from internal tool to standalone product

We built it to solve our own problem. Then realised every agency we spoke to had the same one. Here's the story of how SEO Reports went from internal script to product.

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